I totally got lost in my work while wrenching on this cover piece for S3 Magazine. Before I knew it, I had clocked over 13 hours and several revisions – specifically to the type in the main heading. I tried a few new things that really worked out well. I’m definitely excited to see this in-print!Stay tuned for the entire 6-page feature on Ameen’s car!
I can’t even describe how good it feels to skate again. Since I’ve been back from Jersey, Huy, J.J., Shawn, Alex, Lieze, and myself have been meeting up at the Pickneyville Skatepark to session like old times and try and get back into something that used to feel so natural. Now it is an uphill battle to bring that comfort-level back to the skating that once-was. One thing is for sure… falling isn’t the same. You don’t bounce back up for more like you would as a kid. You lay there in pain… but you feel alive again… which is indescribably amazing. With that in mind, when you do pull it off – it is that much more rewarding… and with my age comes a new-found respect and appreciation for the sport.
I finally had a chance to check out Art & Copy. This documentary is a must-see for anyone in the creative field… ESPECIALLY anyone in advertising/marketing. It talks about how ad-agencies and agency powerhouses were born, and explores several different case-studies about how advertising was the key success element behind each example. The big point that rings true in my head from this film is how advertising gives these cold, faceless corporations a face and an identity for people to associate and connect with. WITHOUT advertising… these corporations are nothing.With that in mind [steps up on soapbox]… it really aggravates me how devalued and trivial the industry has become. I feel like companies look at advertising as another ‘neccesary’ step in the business process, and don’t really care to embrace it and try and do something TRULY GREAT with the medium. At the end of the day, they are so concerned with their numbers that they miss the bigger picture. Every company has the chance to seize the day – but how many actually do? VERY, very few.Maybe I’m exaggerating. Then again, maybe not. Maybe I’m someone who actually cares about this medium and I’m swimming in a sea of businesses AND designers who just don’t give two shits. So go ahead. Make that logo as big as you can, and see how far that really gets you. Try not to hit your head too hard on that glass ceiling on the way to the top.
Time to retire my ol’ iPhone 3G in lieu of the new iPhone 4 that showed up early this morning. Thanks to Lieze, we lucked out and got ours early! I’m not normally one to get super-psyched (read: stand in line for hours on-end) on the latest Apple product to fall from the tree… but now that I actually have this thing in my hand – I am pretty stoked! The resolution is night and day over my old phone. The video quality is actually very good, and Face Time is a rad feature. It is like having Skype with you in your pocket wherever you go.Lieze and I have been nerding out all day… and I’m exhaling a sigh of relief that you can finally multi-task apps. It is about time!