Growing up skating, there were always certain videos we would watch before a sesh. Videos that would get us all hyped up, amped, and ready to hurl our carcasses onto a handrail down a flight of stairs without a second thought. This video is right on par with that… but for drifting. It incites that same urge to do something ridiculously dangerous with little regard for consequence, and I CANNOT get enough of it!* I did not edit this piece, only helped with some mograph muscle. Huge thanks to Andy Laputka (director/editor), Brian Casse, Mark Lenardon, and Chris Szczypala, Chris Boon, Hertrech Eugene, and Mike Vogt for their efforts shooting.
It’s about time, right? I nearly killed myself making this documentary… so it sure feels great to see this up there. I also found out recently that the retail release that nobody ever saw is up on Netflix as well. It would be interesting to know who got paid for that. Regardless, it is awesome that such a large audience has access to it like that.Be sure to visit the Slide America IMDb page and give it a vote/review!
Back in November at Artistic Image, I was tasked with creating an animated book trailer for Thinking Small by Andrea Hiott about the history of the Volkswagen Beetle. Armed with photos from the book and a script… I tried to come up with a look that was remnant of the classic VW ad campaigns by DDB, while trying to take the viewer on a journey through some the history behind the car. I enjoyed utilizing some typographic muscle to try and pull all the moments together with a cohesive look by using various weights of the Volkswagen typeface.This project was right up my alley in so many ways… and was a lot of fun to work on! I learned so much about Volkswagen’s history in the process, and can’t wait to read the book!