HUGE thanks to my buddy Alex for the amazing voiceover, to Will and Josh for hooking me up with some of the incredible footage, and to Cody for letting me borrow his 5DMKII!Biggest thanks of all goes to Kieran at GTE for all his amazing help and unparalleled support over the years – both to myself and to the drifting community as a whole. Atlanta drifting would not be anything close to what it is today without it.If you’re in the Southeast, keep an eye out for this commercial airing on Comcast very soon!
I finally had a chance to check out Art & Copy. This documentary is a must-see for anyone in the creative field… ESPECIALLY anyone in advertising/marketing. It talks about how ad-agencies and agency powerhouses were born, and explores several different case-studies about how advertising was the key success element behind each example. The big point that rings true in my head from this film is how advertising gives these cold, faceless corporations a face and an identity for people to associate and connect with. WITHOUT advertising… these corporations are nothing.With that in mind [steps up on soapbox]… it really aggravates me how devalued and trivial the industry has become. I feel like companies look at advertising as another ‘neccesary’ step in the business process, and don’t really care to embrace it and try and do something TRULY GREAT with the medium. At the end of the day, they are so concerned with their numbers that they miss the bigger picture. Every company has the chance to seize the day – but how many actually do? VERY, very few.Maybe I’m exaggerating. Then again, maybe not. Maybe I’m someone who actually cares about this medium and I’m swimming in a sea of businesses AND designers who just don’t give two shits. So go ahead. Make that logo as big as you can, and see how far that really gets you. Try not to hit your head too hard on that glass ceiling on the way to the top.
This video combines a plethora of my favorite things. Good video, street art, typography, and city life. Will Roegge shot and edited this great footage of Espo’s “A Love Letter for You” murals that are plastered and scattered around Philadelphia. I noticed that this was a Father’s Day present to his Dad which skyrockets this video out of the awesome stellar-sphere… and into the supermega amazing-galaxy.
There is something about classic rock and drifting that just feel right. Justin Shreeve dropped a second edit from FD Atlanta… and it has a solid summertime vibe to it, to which I think Hendrix and Dylan both would approve. I love how Justin stitches together shots using seamless transitions. Definitely gives it that ‘skate video’ feel, which I’m always a huge fan of. Check it!