Back in November at Artistic Image, I was tasked with creating an animated book trailer for Thinking Small by Andrea Hiott about the history of the Volkswagen Beetle. Armed with photos from the book and a script… I tried to come up with a look that was remnant of the classic VW ad campaigns by DDB, while trying to take the viewer on a journey through some the history behind the car. I enjoyed utilizing some typographic muscle to try and pull all the moments together with a cohesive look by using various weights of the Volkswagen typeface.This project was right up my alley in so many ways… and was a lot of fun to work on! I learned so much about Volkswagen’s history in the process, and can’t wait to read the book!
For Christmas this year I decided to make wood signs for the family lake house. The roads to get to the house are narrow enough to fit one car, and you have to make several turns down these roads to eventually get to the house. I think this is probably standard lake protocol… so that is essentially what I set out to do.It had been a while since I had done anything artistic that didn’t involve a computer… and while a computer was used in the process… for the most part – it was pretty hands on, leaving me smelling like burnt wood and sawdust. These aren’t completely done… but I’m at a good stopping point so I thought I would share.First thing… I set the type and set up some separations to cut some vinyl Read more