This video stands as a hallmark of my personal commitment to working as hard as I possibly can to create the best possible result regardless of circumstance. 40 hours into this project, I had to back-burn it to go on tour in Australia. Very aware how much time I needed for completion, I found out I had exactly 7 days to complete it from the moment I returned home. With no time for jet-lag… I clocked a 120 hour work week right off the plane from Australia, shattering my previous record of 109.
I am immensely proud of this video and every ounce I put into it… and beyond excited to be sharing it with the world!
One of the MANY things I love about my job is utilizing my entire creative skillset. This lyric video for Homegrown is a great example of many years of experience coming together in perfect harmony (pun intended). The look started out in-line with the single artwork, and evolved from there. I performed all the match-moves and hand-animated the type (except the Homegrown pieces). I tried to make it seem like the band was performing IN the forest of each scene by incorporating tour photographs from last year.
I am beyond proud how this turned out… and super excited to share it with the world!!!
Many, MANY caffeine-fueled sleepless nights went into this video. I am extremely proud of it, and very thankful for the opportunity to run wild with it! I have an in-depth writeup behind some of the creative process behind this video en-route… so stay tuned!
Back in November at Artistic Image, I was tasked with creating an animated book trailer for Thinking Small by Andrea Hiott about the history of the Volkswagen Beetle. Armed with photos from the book and a script… I tried to come up with a look that was remnant of the classic VW ad campaigns by DDB, while trying to take the viewer on a journey through some the history behind the car. I enjoyed utilizing some typographic muscle to try and pull all the moments together with a cohesive look by using various weights of the Volkswagen typeface.This project was right up my alley in so many ways… and was a lot of fun to work on! I learned so much about Volkswagen’s history in the process, and can’t wait to read the book!