I came across these cool press kits I designed and had printed for SEMA back in 2006. We were looking for some company backing to help offset the cost of the documentary. I threw these press kits together extremely fast to make it back from the press in time for Vegas. Two years have passed since then, and now that I’m looking back on these… I think they turned out to be a slick piece of collateral.The press kit starts out with a brief synopsis of what the project was about, and what our goal behind it wasIt talked about media partnerships, and what we had to offer as a marketing platformIt overviewed unique impressions through all media outlets, and discussed partnership options for sponsorshipLastly, a DVD of the 1st teaser trailer was attached to the back inside cover via a cool gel discOff all the prospective partnerships… the only one to step up and show faith in what we were doing was Exedy Racing Clutch. Most of the other companies were either turned off because of the street-drifting in the documentary, or fell under the “all talk, no action” clause that seems to plague the industry.Regardless, these press kits are very cool, and will be something I will cherish forever. To me, these still mark the beginnings of this project… and are a small part of a larger picture of what this project later became.
Lieze and I stopped by Fry’s Electronics today… after hearing a rumor that the 2008 retail release of Slide America could be found there. The retail version hit stores February 5th… and after checking all the major players (Target, Best Buy, Circuit City, and Wal-Mart) to no avail, you could say I was a bit confused.It felt really good to see this on the shelf at Fry’s:rnI felt a major sense of accomplishment seeing it in a retail environment like this. This project has come so far… and to see it… not only on the shelf – but placed & tagged face out was amazing. We still have not been sent any of this copy… so this was my first time seeing it in it’s retail skin.How could this joyous encounter be overshadowed by a sense of dissapointment? The fact that I had to buy my own copy to get one makes for a good start. I really dislike the artwork on the DVD. I understand the need to appeal to a broader market that may not know about drifting… but I don’t fall into that demographic, so I’m unsure of it’s effectiveness. This cover is not what Slide America is (to me). I fought every aspect of this cover design. In the end… all I asked was for the Slide Style logo be placed on the back. Somehow even that request fell by the wayside.I suppose that all success comes with sacrifice. With that in mind… I can let the petty details go, and know that at the end of the day… we did it. We really did it… and nothing can ever take THAT away<3
This is the BRAND NEW Slide America Trailer16,385 Miles, 30 Days, 19 Cities, One Nation.
This trailer will be included on the upcoming retail release available in stores everywhere February 2008. rnThe retail release will have the same documentary (with minor edits), but will be crammed full of extra bonus features.