Over the summer I have had an insatiable urge to shoot video. Since my car has been out-of-order, I have been catching rides to out-of-town drift events every chance I get. While it is seemingly easy enough for me to go and shoot an event – life ramps up it’s speed, making it seemingly impossible to edit anything. This video sat nearly complete as a rough cut, sans a few effects and grading for two months. Well… over the holiday weekend I was able to put the finishing wrench-time in and complete my first drift video in two years.

I tried a lot of new things with this video, which is really my driving force behind making them. I want to learn something with each project. This edit is no exception. I tried a lot of new things both behind the lens, and behind the keyboard. This video was a ton of fun to create… and even though it took me forever to finish it – I think it was worth it.

While I was clearing out and backing up old files on my machine, I stumbled across this image that my buddy Carlos Richard shot back in August of 2007 for my cover-feature in S3 Magazine. I thought it might make for a cool skate deck, so I gave it a whirl. I think I know what deck I’ll be skating once I kill my current stick!

Check all the decks online in the Slide Style™ Deck Shop.

This is a roster representing some of the better logos I have designed over the years. Logo design was one of the main reasons I got into advertising/graphic design in the first place. I love the idea of a single graphic element capable of encompassing so much meaning, and leading the charge in overall representation to the public.

In a world saturated with advertising and marketing, a logo can make or break you. My job is to make sure the latter never stands a chance.

I rolled up my sleeves and got to designing some new decks that are up in the Slide Style™ Deck Store… some of which I am really proud of.

Don’t forget about the BIG F’N SALE going on until the end of the week! Prices have never been so low, so get it before it is GONE.

This new MotorMavens deck and a bunch of other designs by my hand are once again available online!

I can make decks in different widths, from 7.25 all the way up to 8.25, including old-skool, pool, and longboard shapes – so if you see any decks in the store that tickle your fancy, but need a different size, just let me know! I will get re-sized and up in the store for you STAT.

I added a new feature to the site that breaks down time and software details for each project. It is my hope that it will help prospective clients get a better idea on what it takes to create the work that I do. Too many people STILL think that you just wave a magic wand and click a few buttons and BAM – you have good work. That has never been the case, nor shall it ever be such.

I rolled up my sleeves and got to customizing the WordPress interface so I could toggle this data field on (the default is off) as needed. It made for a good exercise, because I learned a few things in the process… and I am definitely pleased with the result!

I’m proud to say that I think the full-feature turned out even better than the cover image! From a file-structure standpoint I really forged new terrain, and went crazy using adjustment layers on layer-groups choc-full of nested & masked layer-groups. I wanted to maintain maximum editability at all times. Basically a bunch of techniques nobody will ever see (that I should have been doing years ago), but I feel like I opened up some new workflows, and tapped a li’l further into Photoshop’s abilities as a compositing tool.

I totally got lost in my work while wrenching on this cover piece for S3 Magazine. Before I knew it, I had clocked over 13 hours and several revisions – specifically to the type in the main heading. I tried a few new things that really worked out well. I’m definitely excited to see this in-print!

Stay tuned for the entire 6-page feature on Ameen’s car!

My new deck finally arrived. I’m pretty stoked how it turned out! I got’r all gripped up, and all the hardware bolted on… so she’s ready to thrash!

I pulled all the decks off of the Slide Style™ Store… but if you’re interested in snagging on, I have a BoardPusher storefront set up. If you’re needing a wider-sized deck, let me know and I can arrange that for you!