Where do I even start? This is a project that I have been wanting to do for years. On the surface, it is merely a 3-year montage of footage I have shot using my Canon 7D since diving head-first into the realm of DSLR videography. But I feel strongly, that it is impossible to view this video from the surface. In fact, this video pulls you into the very depths of my heart and soul in ways I never thought possible. I stand strong in my conviction that I have never created anything in my life up to this point that harnesses and exposes that very same unfiltered heart and soul.
Simply stated… this is the most powerful work I have ever created.
I recently had the honor of revamping my good buddy Will Roegge\’s logo. He wanted to give his old logo a fresh look, as well as format it with text and without. The original logo utilized lineart of a panda bear, which was a good starting point.
In addition to giving the panda some new life, I decided to do the same to the type. I will love Helvetica \’til the day I die… but I opted for the slightly more mature look of another personal favorite of mine: ITC Avant Garde. I modified the W and the R by hand, and love how the two letters interact with each other. For the non-text logo, I added some gradation to the logotype as if the panda were casting a shadow on the letters. A few subtle nuances tied the Gs together quite nice for the text version, which we opted out on the gradation for.
This was a fun logo to work on, and I am really pleased with how it turned out! I am working on some other projects with Will… so stay tuned!