I recently had the honor of revamping my good buddy Will Roegge’s logo. He wanted to give his old logo a fresh look, as well as format it with text and without. The original logo utilized lineart of a panda bear, which was a good starting point.

In addition to giving the panda some new life, I decided to do the same to the type. I will love Helvetica ’til the day I die… but I opted for the slightly more mature look of another personal favorite of mine: ITC Avant Garde. I modified the W and the R by hand, and love how the two letters interact with each other. For the non-text logo, I added some gradation to the logotype as if the panda were casting a shadow on the letters. A few subtle nuances tied the Gs together quite nice for the text version, which we opted out on the gradation for.

This was a fun logo to work on, and I am really pleased with how it turned out! I am working on some other projects with Will… so stay tuned!

Completion Time:		4 Hours 30 Minutes			Software Used:		Adobe Illustrator CS5

This is a roster representing some of the better logos I have designed over the years. Logo design was one of the main reasons I got into advertising/graphic design in the first place. I love the idea of a single graphic element capable of encompassing so much meaning, and leading the charge in overall representation to the public.

In a world saturated with advertising and marketing, a logo can make or break you. My job is to make sure the latter never stands a chance.

Completion Time:		???			Software Used:		Adobe Illustrator

I rolled up my sleeves and got to designing some new decks that are up in the Slide Styleâ„¢ Deck Store… some of which I am really proud of.

Don’t forget about the BIG F’N SALE going on until the end of the week! Prices have never been so low, so get it before it is GONE.

I’m proud to say that I think the full-feature turned out even better than the cover image! From a file-structure standpoint I really forged new terrain, and went crazy using adjustment layers on layer-groups choc-full of nested & masked layer-groups. I wanted to maintain maximum editability at all times. Basically a bunch of techniques nobody will ever see (that I should have been doing years ago), but I feel like I opened up some new workflows, and tapped a li’l further into Photoshop’s abilities as a compositing tool.

Completion Time:		11 Hours			Software Used:		Photoshop, Illustrator, InDesign (CS3)

I totally got lost in my work while wrenching on this cover piece for S3 Magazine. Before I knew it, I had clocked over 13 hours and several revisions – specifically to the type in the main heading. I tried a few new things that really worked out well. I’m definitely excited to see this in-print!

Stay tuned for the entire 6-page feature on Ameen’s car!

Completion Time:		13 Hours 15 Minutes			Software Used:		Photoshop, Illustrator, InDesign (CS3)

I had a chance to design an AWESOME shirt for Drift Alliance. The idea was to make a throwback ‘tour’ shirt that showed everywhere that drifting has taken them. Tony ran this idea by me in passing… and it was just too amazing not to be made. For those of you unfamiliar with Judas Priest… it is a tribute to their ‘British Steel’ record cover.

I’m super-excited how the design came out. It was a lot of fun to work on, and I learned a few new tricks to make vintage-looking graphics. I can’t WAIT to see these pressed up!

Completion Time:		???			Software Used:		Photoshop, Illustrator (CS3)

Finally finished up a new t-shirt design for Slide Styleâ„¢. I’ve been wanting to make an over-the-top ‘METAL’ tee for a long time. I tried making other metal logos for it in the past with little luck… but out of nowhere I felt super-inspired, and cranked the logo out from scratch using the pen tool in Illustrator. I am beyond happy with the result. The shirts are printed on an old-school raglan tee for that added metal vibe.

They are available now in limited quantities on Slide Styleâ„¢!

Completion Time:		???			Software Used:		Illustrator (CS3)

I had a great opportunity to design Ryan Tuerck’s hero card for Gardella Racing. In addition to the card, I was also tasked with redesigning the Gardella Racing logo. Overall I am pretty stoked with the result!

I would definitely love to wrench on more projects like these… so any of you FD teams in need… HOLLER.

Completion Time:		7 Hours 20 Minutes			Software Used:		Photoshop, Illustrator (CS3)

I lended a creative helping-hand to Lieze, and did up a poster design for her art show next week. She and I have both been up to our necks in this project. It’s scale is huge, and she still has a million things to complete before the show… but I figured I could take care of the poster, and leave her with one less thing on her plate.

The premise of the show is how advertising uses imagery and photographs that relate to our personal lives to appeal to us on a subconscious level. It will be using an array of 35mm slides projected using vintage slide projectors, with a motion graphic advertisements projected on top of the slide projections, using digital projectors. The projections are to be cast on a giant box constructed of plywood, shipping palettes, and analog VHS cassette tapes. She has sourced an insane amount of vintage technology to make all of this work.

If you’re in or around Atlanta on March 10th… come on out!

Completion Time:		2 Hours			Software Used:		Photoshop (CS3)