One of the MANY things I love about my job is utilizing my entire creative skillset. This lyric video for Homegrown is a great example of many years of experience coming together in perfect harmony (pun intended). The look started out in-line with the single artwork, and evolved from there. I performed all the match-moves and hand-animated the type (except the Homegrown pieces). I tried to make it seem like the band was performing IN the forest of each scene by incorporating tour photographs from last year.
I am beyond proud how this turned out… and super excited to share it with the world!!!
I feel extremely honored that I was able to turn my creative wrenches on this with the rest of the team at Southern Reel.
I am beyond proud of everyone for all the amazing hard work that went into this film.
All of that hard work really shows… and this film is genuinely awesome.
So excited to see it hit stores everywhere!!!
Many, MANY caffeine-fueled sleepless nights went into this video. I am extremely proud of it, and very thankful for the opportunity to run wild with it! I have an in-depth writeup behind some of the creative process behind this video en-route… so stay tuned!