I wanted to post an update to the Keep Drifting Fun Logo/PFD situation. After I made my initial blog post, it spread like wild-fire, and quickly reached the powers that be over at PFD. I was contacted by the president, Andrzej Witkowski, and while I won’t go into specifics, I will say that he was very apologetic, and agreed to stop making/selling the shirts.Thanks to those that passed the post along through various social media outlets… especially Facebook (for which I do not have an account).
As a creative, I have been ripped off more times than I can count. I’m sure it happens to all creatives at some point. Sometimes the would-be thieves appropriate it in one way or another… altering it from what was originally created. Sometimes they take a slogan and create their own design around it, or just half-ass a rotten knockoff altogether. It happens all the time.You can imagine my surprise, when a kind fan from Poland e-mailed me inquiring about the usage validity of the Keep Drifting Fun logotype on t-shirts by the Polish Federation of Drift. Imitation is supposed to be the most sincere form of flattery. In this case, it is outright theft.This is the original logotype I designed in 2009.rnThe “OR ELSE” was later dropped, so that Will Roegge and Joshua Herron could use it (with full rights/usage permission) for their grassroots documentary, aptly titled… you guessed it… KEEP DRIFTING FUN. Here, you can see Lieze in front of the KDF van with the guys (May 2010), sporting the first run of orange KDF tees. Look familiar?rnMeanwhile, in Poland..rnOut of all the times I have been ripped off as an artist… this instance infuriates me the most. It violates the entire ethos surrounding what the logo means, and I cannot for the life of me understand the lack of moral code involved to think that it is perfectly fine to plagiarize like this. They even went so far as to conveniently drop my Slide Style™ logo from the sleeve in lieu of their PFD logo.In addition to printing the logo on shirts, they also chose the same shirt colors, and made printed collateral/pop-up displays to show off ‘their’ line? The internet has made the world infinitely smaller than it already is… and has made the drift community even smaller at that. I cannot fathom how someone would do this and think it would not make it’s way back to me. Had I been contacted me in advance, I would have been happy to work together to make something happen. Especially since the message is so important to me.This is not what KEEP DRIFTING FUN is about.
I recently had the honor of revamping my good buddy Will Roegge’s logo. He wanted to give his old logo a fresh look, as well as format it with text and without. The original logo utilized lineart of a panda bear, which was a good starting point.In addition to giving the panda some new life, I decided to do the same to the type. I will love Helvetica ’til the day I die… but I opted for the slightly more mature look of another personal favorite of mine: ITC Avant Garde. I modified the W and the R by hand, and love how the two letters interact with each other. For the non-text logo, I added some gradation to the logotype as if the panda were casting a shadow on the letters. A few subtle nuances tied the Gs together quite nice for the text version, which we opted out on the gradation for.This was a fun logo to work on, and I am really pleased with how it turned out! I am working on some other projects with Will… so stay tuned!
This is a roster representing some of the better logos I have designed over the years. Logo design was one of the main reasons I got into advertising/graphic design in the first place. I love the idea of a single graphic element capable of encompassing so much meaning, and leading the charge in overall representation to the public. In a world saturated with advertising and marketing, a logo can make or break you. My job is to make sure the latter never stands a chance.