I came across these cool press kits I designed and had printed for SEMA back in 2006. We were looking for some company backing to help offset the cost of the documentary. I threw these press kits together extremely fast to make it back from the press in time for Vegas. Two years have passed since then, and now that I’m looking back on these… I think they turned out to be a slick piece of collateral.The press kit starts out with a brief synopsis of what the project was about, and what our goal behind it wasIt talked about media partnerships, and what we had to offer as a marketing platformIt overviewed unique impressions through all media outlets, and discussed partnership options for sponsorshipLastly, a DVD of the 1st teaser trailer was attached to the back inside cover via a cool gel discOff all the prospective partnerships… the only one to step up and show faith in what we were doing was Exedy Racing Clutch. Most of the other companies were either turned off because of the street-drifting in the documentary, or fell under the “all talk, no action” clause that seems to plague the industry.Regardless, these press kits are very cool, and will be something I will cherish forever. To me, these still mark the beginnings of this project… and are a small part of a larger picture of what this project later became.
Lieze and I met up with Nendel tonight down at Eyedrum to see the Atlanta premiere of BOMB IT! – A global graffiti and street art documentary by director Jon Reiss.The night started out with some words about the film from a legend. I was very surprised to see New York’s Zephyr there to set the stage. The documentary was great. It touched on classic graf history, and then sets sail around the globe, connecting with writers and street artists. It really goes in depth about the rights of public space, and how a lot of street art is in a sense waging war agains advertising and other public space infringements. The editing was fantastic… and even had some good (and some not-so-good) motion graphics in it. My favorite part was when an artist who paints in the rotted sewers beneath Sao Paolo talks to a family he knows that lives in the sewers, and they call him a hero… their hero – not a vandal. Very touching. The one part I could have lived without was definitely DJ Lady Tribe’s interview. Get serious.Overall, this documentary was great… and I’m a tough critic. It is a must see for any present, past, or future writers. rnAnyone remotely into street culture at all will not be dissapointed.Trailers:rn
We got the proof back for the Slide America disc art today. We are going to run the discs using both matte and gloss black inks. It will look like a spot UV, but with actual inks. I’m super excited to see how these turn out!The magenta represents where the matte black will be screened
After a year in the making – Slide America is finally complete!I won’t lie… after completing the final author of the DVD, I watched the documentary the whole way through. Once the credits ended… something came over me, and I couldn’t help but cry. This project means the world to me. The fact that I had this crazy idea in my head to begin with… then to see it come to fruition, and transformed into the final product is simply amazing. Words can’t really describe the feeling of accomplishment now that it is complete. I feel like this documentary is really really different… and I think people will be surprised – this isn’t your stereotypical “import racing” DVD. I really feel like I am giving something back to the drift community… and that is a priceless feeling