I wanted to post an update to the Keep Drifting Fun Logo/PFD situation. After I made my initial blog post, it spread like wild-fire, and quickly reached the powers that be over at PFD. I was contacted by the president, Andrzej Witkowski, and while I won\’t go into specifics, I will say that he was very apologetic, and agreed to stop making/selling the shirts.
Thanks to those that passed the post along through various social media outlets… especially Facebook (for which I do not have an account).
As a creative, I have been ripped off more times than I can count. I\’m sure it happens to all creatives at some point. Sometimes the would-be thieves appropriate it in one way or another… altering it from what was originally created. Sometimes they take a slogan and create their own design around it, or just half-ass a rotten knockoff altogether. It happens all the time.
You can imagine my surprise, when a kind fan from Poland e-mailed me inquiring about the usage validity of the Keep Drifting Fun logotype on t-shirts by the Polish Federation of Drift. Imitation is supposed to be the most sincere form of flattery. In this case, it is outright theft.
The \”OR ELSE\” was later dropped, so that Will Roegge and Joshua Herron could use it (with full rights/usage permission) for their grassroots documentary, aptly titled… you guessed it… KEEP DRIFTING FUN. Here, you can see Lieze in front of the KDF van with the guys (May 2010), sporting the first run of orange KDF tees. Look familiar?
Out of all the times I have been ripped off as an artist… this instance infuriates me the most. It violates the entire ethos surrounding what the logo means, and I cannot for the life of me understand the lack of moral code involved to think that it is perfectly fine to plagiarize like this. They even went so far as to conveniently drop my Slide Style™ logo from the sleeve in lieu of their PFD logo.
In addition to printing the logo on shirts, they also chose the same shirt colors, and made printed collateral/pop-up displays to show off \’their\’ line? The internet has made the world infinitely smaller than it already is… and has made the drift community even smaller at that. I cannot fathom how someone would do this and think it would not make it\’s way back to me. Had I been contacted me in advance, I would have been happy to work together to make something happen. Especially since the message is so important to me.
This is not what KEEP DRIFTING FUN is about.
In this age of digital media, it is always rad to see your work in printed form. Ryan Tuerck was recently featured in the August issue of Inked Magazine wearing the American Steel Tee that I did for Drift Alliance.
Just about every time I wear this shirt, someone says \”great shirt… you ever seen them live?\” I always reply \”yeah, many times\”… even though I\’m talking about Drift Alliance, and they are talking about Judas Priest!
The second tee was specific to Gardella Racing utilizing the logo that I created for them. I think both of these turned out awesome! I\’m definitely stoked to be working with Gary and his team! Keep an eye out for more rad stuff from the Gardella camp in the near future!