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  Completion Time:     6 Hours 30 Minutes     Software Used:     Adobe Photoshop CS3, Adobe Illustrator CS5


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I recently had the honor of revamping my good buddy Will Roegge’s logo. He wanted to give his old logo a fresh look, as well as format it with text and without. The original logo utilized lineart of a panda bear, which was a good starting point.In addition to giving the panda some new life, I decided to do the same to the type. I will love Helvetica ’til the day I die… but I opted for the slightly more mature look of another personal favorite of mine: ITC Avant Garde. I modified the W and the R by hand, and love how the two letters interact with each other. For the non-text logo, I added some gradation to the logotype as if the panda were casting a shadow on the letters. A few subtle nuances tied the Gs together quite nice for the text version, which we opted out on the gradation for.This was a fun logo to work on, and I am really pleased with how it turned out! I am working on some other projects with Will… so stay tuned!

  Completion Time:     4 Hours 30 Minutes     Software Used:     Adobe Illustrator CS5


4 comments

This is a roster representing some of the better logos I have designed over the years. Logo design was one of the main reasons I got into advertising/graphic design in the first place. I love the idea of a single graphic element capable of encompassing so much meaning, and leading the charge in overall representation to the public. In a world saturated with advertising and marketing, a logo can make or break you. My job is to make sure the latter never stands a chance.

  Completion Time:     ???     Software Used:     Adobe Illustrator


14 comments

I rolled up my sleeves and got to designing some new decks that are up in the Slide Style™ Deck Store… some of which I am really proud of.Don’t forget about the BIG F’N SALE going on until the end of the week! Prices have never been so low, so get it before it is GONE.

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