In addition to giving the panda some new life, I decided to do the same to the type. I will love Helvetica ’til the day I die… but I opted for the slightly more mature look of another personal favorite of mine: ITC Avant Garde. I modified the W and the R by hand, and love how the two letters interact with each other. For the non-text logo, I added some gradation to the logotype as if the panda were casting a shadow on the letters. A few subtle nuances tied the Gs together quite nice for the text version, which we opted out on the gradation for.

This was a fun logo to work on, and I am really pleased with how it turned out! I am working on some other projects with Will… so stay tuned!

This is a roster representing some of the better logos I have designed over the years. Logo design was one of the main reasons I got into advertising/graphic design in the first place. I love the idea of a single graphic element capable of encompassing so much meaning, and leading the charge in overall representation to the public.

In a world saturated with advertising and marketing, a logo can make or break you. My job is to make sure the latter never stands a chance.

I rolled up my sleeves and got to designing some new decks that are up in the Slide Style™ Deck Store… some of which I am really proud of.

Don’t forget about the BIG F’N SALE going on until the end of the week! Prices have never been so low, so get it before it is GONE.

This new MotorMavens deck and a bunch of other designs by my hand are once again available online!

I can make decks in different widths, from 7.25 all the way up to 8.25, including old-skool, pool, and longboard shapes – so if you see any decks in the store that tickle your fancy, but need a different size, just let me know! I will get re-sized and up in the store for you STAT.

Gran Turismo East – Michelin Spot from Andy Sapp on Vimeo.

HUGE thanks to my buddy Alex for the amazing voiceover, to Will and Josh for hooking me up with some of the incredible footage, and to Cody for letting me borrow his 5DMKII!

Biggest thanks of all goes to Kieran at GTE for all his amazing help and unparalleled support over the years – both to myself and to the drifting community as a whole. Atlanta drifting would not be anything close to what it is today without it.

If you’re in the Southeast, keep an eye out for this commercial airing on Comcast very soon!

I’m proud to say that I think the full-feature turned out even better than the cover image! From a file-structure standpoint I really forged new terrain, and went crazy using adjustment layers on layer-groups choc-full of nested & masked layer-groups. I wanted to maintain maximum editability at all times. Basically a bunch of techniques nobody will ever see (that I should have been doing years ago), but I feel like I opened up some new workflows, and tapped a li’l further into Photoshop’s abilities as a compositing tool.

I totally got lost in my work while wrenching on this cover piece for S3 Magazine. Before I knew it, I had clocked over 13 hours and several revisions – specifically to the type in the main heading. I tried a few new things that really worked out well. I’m definitely excited to see this in-print!

Stay tuned for the entire 6-page feature on Ameen’s car!

My new deck finally arrived. I’m pretty stoked how it turned out! I got’r all gripped up, and all the hardware bolted on… so she’s ready to thrash!

I pulled all the decks off of the Slide Style™ Store… but if you’re interested in snagging on, I have a BoardPusher storefront set up. If you’re needing a wider-sized deck, let me know and I can arrange that for you!