I’m proud to say that I think the full-feature turned out even better than the cover image! From a file-structure standpoint I really forged new terrain, and went crazy using adjustment layers on layer-groups choc-full of nested & masked layer-groups. I wanted to maintain maximum editability at all times. Basically a bunch of techniques nobody will ever see (that I should have been doing years ago), but I feel like I opened up some new workflows, and tapped a li’l further into Photoshop’s abilities as a compositing tool.
I totally got lost in my work while wrenching on this cover piece for S3 Magazine. Before I knew it, I had clocked over 13 hours and several revisions – specifically to the type in the main heading. I tried a few new things that really worked out well. I’m definitely excited to see this in-print!Stay tuned for the entire 6-page feature on Ameen’s car!
I finally had a chance to check out Art & Copy. This documentary is a must-see for anyone in the creative field… ESPECIALLY anyone in advertising/marketing. It talks about how ad-agencies and agency powerhouses were born, and explores several different case-studies about how advertising was the key success element behind each example. The big point that rings true in my head from this film is how advertising gives these cold, faceless corporations a face and an identity for people to associate and connect with. WITHOUT advertising… these corporations are nothing.With that in mind [steps up on soapbox]… it really aggravates me how devalued and trivial the industry has become. I feel like companies look at advertising as another ‘neccesary’ step in the business process, and don’t really care to embrace it and try and do something TRULY GREAT with the medium. At the end of the day, they are so concerned with their numbers that they miss the bigger picture. Every company has the chance to seize the day – but how many actually do? VERY, very few.Maybe I’m exaggerating. Then again, maybe not. Maybe I’m someone who actually cares about this medium and I’m swimming in a sea of businesses AND designers who just don’t give two shits. So go ahead. Make that logo as big as you can, and see how far that really gets you. Try not to hit your head too hard on that glass ceiling on the way to the top.