Back in 2001, MK12 is the studio that prompted me to fall in love with motion graphics. Their 4D Softcore Sweater Porn (not as dirty as you think) piece is solely responsible for igniting my love for moving design elements. It pleases me to say that the crew at MK12 have done it again with Telephoneme.tv.

TELEPHONEME | MK12 from MK12 on Vimeo.

To me, Telephoneme has a similar feel to 4D Softcore Sweater Porn… but with a matured, precise execution that only comes with years of experience. Telephoneme clearly exercises new techniques developed since ’01, and illustrates a strong mastery to the medium – both sonically and visually. If you are interested in more detail behind Telephoneme’s concept, check out official website and download the EPK.

MK12 // 4D Softcore Sweater Porn from MK12 on Vimeo.

I never seem to tire of watching this bit. It seems almost timeless in it’s execution. Nearly 10 years later, and it still retains it’s magic, keeping me wondering how some of it was accomplished. Classic. Be sure to check out MK12.com for more of their work. You won’t be wasting your time… and I’m sure you will recognize a lot of what they have done.

I recently had the honor of revamping my good buddy Will Roegge’s logo. He wanted to give his old logo a fresh look, as well as format it with text and without. The original logo utilized lineart of a panda bear, which was a good starting point.

In addition to giving the panda some new life, I decided to do the same to the type. I will love Helvetica ’til the day I die… but I opted for the slightly more mature look of another personal favorite of mine: ITC Avant Garde. I modified the W and the R by hand, and love how the two letters interact with each other. For the non-text logo, I added some gradation to the logotype as if the panda were casting a shadow on the letters. A few subtle nuances tied the Gs together quite nice for the text version, which we opted out on the gradation for.

This was a fun logo to work on, and I am really pleased with how it turned out! I am working on some other projects with Will… so stay tuned!

Completion Time:		4 Hours 30 Minutes			Software Used:		Adobe Illustrator CS5

This is a roster representing some of the better logos I have designed over the years. Logo design was one of the main reasons I got into advertising/graphic design in the first place. I love the idea of a single graphic element capable of encompassing so much meaning, and leading the charge in overall representation to the public.

In a world saturated with advertising and marketing, a logo can make or break you. My job is to make sure the latter never stands a chance.

Completion Time:		???			Software Used:		Adobe Illustrator

I rolled up my sleeves and got to designing some new decks that are up in the Slide Styleâ„¢ Deck Store… some of which I am really proud of.

Don’t forget about the BIG F’N SALE going on until the end of the week! Prices have never been so low, so get it before it is GONE.

HONDA NSX (EXTENDED VERSION) BY FORMAT67.NET from FORMAT67.NET on Vimeo.

I love everything about this breathtaking edit from Format67… the concept; the cinematography; the grading; the sound design… EVERYTHING. The superb attention to detail reveals a master craftsman at work. This video breaks the barrier between it’s creator and the viewer in an attempt to capture the soul of the automobile; the soul of racing; and the soul of the enthusiast; to which I think Daniel Michaelis and his crew accomplish a stunning victory.

This new MotorMavens deck and a bunch of other designs by my hand are once again available online!

I can make decks in different widths, from 7.25 all the way up to 8.25, including old-skool, pool, and longboard shapes – so if you see any decks in the store that tickle your fancy, but need a different size, just let me know! I will get re-sized and up in the store for you STAT.

Gran Turismo East – Michelin Spot from Andy Sapp on Vimeo.

HUGE thanks to my buddy Alex for the amazing voiceover, to Will and Josh for hooking me up with some of the incredible footage, and to Cody for letting me borrow his 5DMKII!

Biggest thanks of all goes to Kieran at GTE for all his amazing help and unparalleled support over the years – both to myself and to the drifting community as a whole. Atlanta drifting would not be anything close to what it is today without it.

If you’re in the Southeast, keep an eye out for this commercial airing on Comcast very soon!

Completion Time:		19 Hours 35 Minutes			Software Used:		After Effects (CS3), Magic Bullet Looks

I’m proud to say that I think the full-feature turned out even better than the cover image! From a file-structure standpoint I really forged new terrain, and went crazy using adjustment layers on layer-groups choc-full of nested & masked layer-groups. I wanted to maintain maximum editability at all times. Basically a bunch of techniques nobody will ever see (that I should have been doing years ago), but I feel like I opened up some new workflows, and tapped a li’l further into Photoshop’s abilities as a compositing tool.

Completion Time:		11 Hours			Software Used:		Photoshop, Illustrator, InDesign (CS3)