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Jan 5

Back in November at Artistic Image, I was tasked with creating an animated book trailer for Thinking Small by Andrea Hiott about the history of the Volkswagen Beetle. Armed with photos from the book and a script… I tried to come up with a look that was remnant of the classic VW ad campaigns by DDB, while trying to take the viewer on a journey through some the history behind the car. I enjoyed utilizing some typographic muscle to try and pull all the moments together with a cohesive look by using various weights of the Volkswagen typeface.This project was right up my alley in so many ways… and was a lot of fun to work on! I learned so much about Volkswagen’s history in the process, and can’t wait to read the book!

8 comments

  • Greg

    Totally sick!

  • John Butchum

    That was a freakin jam.  Absolutely awesome.

  • http://www.andysapp.com/ Andy Sapp

    Thanks John!

  • http://www.andysapp.com/ Andy Sapp

    Thanks buddy!

  • C.S.

    love this!

  • *MissLieze

    This is really great Andy! I love how you incorporated the “Think Small” add into it. You got that from me making you watch “Art & Copy” didn’t you. :P hehe. Good JOB!

  • Anonymous

    This is really great Andy! I love how you incorporated the “Think Small” add into it. You got that from me making you watch “Art & Copy” didn’t you. :P hehe. Good JOB!

  • http://twitter.com/Verysafety Verysafety

    DOOD!

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