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Aug 4

I recently had the honor of revamping my good buddy Will Roegge’s logo. He wanted to give his old logo a fresh look, as well as format it with text and without. The original logo utilized lineart of a panda bear, which was a good starting point.In addition to giving the panda some new life, I decided to do the same to the type. I will love Helvetica ’til the day I die… but I opted for the slightly more mature look of another personal favorite of mine: ITC Avant Garde. I modified the W and the R by hand, and love how the two letters interact with each other. For the non-text logo, I added some gradation to the logotype as if the panda were casting a shadow on the letters. A few subtle nuances tied the Gs together quite nice for the text version, which we opted out on the gradation for.This was a fun logo to work on, and I am really pleased with how it turned out! I am working on some other projects with Will… so stay tuned!

  Completion Time:     4 Hours 30 Minutes     Software Used:     Adobe Illustrator CS5


4 comments

  • http://twitter.com/Case182 Casey Crittenden

    Loving the new logo. Looks awesome man.

  • http://www.misslieze.com *missLieze

    This is really rad! I hope that one day I can be half the designer you are ;)

  • http://www.andysapp.com/ Andy Sapp

    All it takes is time and dedication! I think you have it in you.n:D

  • http://www.andysapp.com/ Andy Sapp

    Thanks buddy!

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